Marketing has become a staple of business development in the few years and it is expected to expand for years to come. This also includes Mobile Marketing, which is the emerging form of digital marketing nowadays.
Mobile Marketing means promoting the business using mobile phones. It can include SMS Campaigns, missed call text back, and in-store apps. It has become one of the most popular strategies in the marketing world today.
Businesses are now developing their app as well as the mobile-friendly version of their websites. However, there are also some of the hottest trends that are changing the game in the world today.
Shoppable links are what are making the eCommerce business stronger than ever. The business now implements the shoppable link with every content and post they add on the social media platforms. So people would click and arrive at the shop now page of the products.
This strategy is known to do a lot of royalty to the eCommerce business.
It has widely been common for the eCommerce industry to have its app in the respective stores. Most Notably, Google Play and The App Store. The app provides the facility for the customers to purchase a product from anywhere in the world. It includes the facility to purchase where you are.
Real-time engagement means the communication between the eCommerce and service brands. This trend has helped several businesses in establishing a good reputation between themselves and their service. Not only can the seller work from home but also the customer can contact the seller from his home as well.
The pop-ups that are featured on the websites are the bump offers. As the name suggests, it is an offer that appears at the time you visit the website’s first page. It includes the offer that an individual might likely click at. This has mostly worked out for most businesses.
Tik Tok is considered the most used social media platform. It has garnered a lot of success in just a few years after it emerged in the digital world. The eCommerce business has benefited much from it due to its real-time features. It is being recognized as another important strategy for promotion.
Online advertisement has also opened the door for businesses to promote their product through ads. It also includes Mobile Ads Automation where the business can show the ads on the mobile apps on the phone.
The video content is where everything about a product or service is explained in motion. Businesses are moving toward video content to drive more traffic to their eCommerce website and service. It has become one of the most popular marketing trends in the world of Mobile Marketing today.
Chatbots are the automatic chat system that respond to the prospect’s messages when you are not available at the time. They would later inform you about the prospect through email. So, you can communicate with them later. This strategy has a widespread increase in the digital world as more and more eCommerce businesses are now rooting for the website chatbots in the websites.
Services like athletic wear and facemask have garnered much success due to the print-on-demand service. It allows the customer to choose the color and add a design of their choosing. The eCommerce business hopes to target the younger generation because they are more influenced by the athletic trend. So, the print-on-demand service is a must-have feature in eCommerce.
The mobile add-ons are the extension of a specific program that enables a browser. So, it can also use the features offered by a specific program. Like Facebook pixel helper, which helps you test the pixel on the respective funnel. The add ons of a specific app are used to connect the other app with it. So, you can use its features on the other app as well.