How can young people make sure they don’t fall behind the latest marketing trends? It’s important to keep your skills up to date, and fortunately, there are plenty of courses that can help you do this even if you’re still in school or just getting started after graduation. Learn how to market yourself better and how to work with clients more effectively by checking out the best courses for youth to keep up with marketing.
1. SEO for Businesses:
A free online course provided by FutureLearn. This five-week course will teach you everything you need to know about Search Engine Optimization (SEO) and how it can help your business grow. You’ll also gain an understanding of basic copywriting skills, which are essential for all businesses wanting to succeed online. Social Media for Businesses by Paul Mifsud: A free online course provided by FutureLearn. This five-week course will teach you everything you need to know about social media marketing and how it can help your business grow.
2. Why Smart Marketing Is About Help Not Hype by Jay Baer:
In Youtility, Jay argues that marketing as we know it is broken. In fact, what he calls push marketing (Hey! Buy my stuff!) has a higher likelihood of driving your customers away than bringing them in. To combat push marketing, business owners need to focus on their customers’ interests, not their own; they need to stop interrupting people and start serving them by offering real value. Youtility teaches you how.
3. Marketing for Entrepreneurs:
This course, offered through Udemy and taught by a 22-year-old entrepreneur, is an ideal place to start. It’s intended primarily for youth looking to learn marketing basics—everything from defining marketing activities that bring customers in and defining their products (and services) properly, to setting up successful online ads, creating your own webinars, and creating email marketing campaigns. The course also teaches students how to write effective copy and how to avoid common mistakes. The cost of tuition for Marketing for Entrepreneurs is $30, but you can use one of Udemy’s coupons or discounts to save money on it. You can also take advantage of a free 10-day trial period if you want to see what all of Udemy has to offer before committing.
4. Digital Marketing for Business Growth:
If you’re a student, entrepreneur, or young professional eager to expand your knowledge about digital marketing, take a look at Alexander Green’s new course, Digital Marketing for Business Growth. The course provides an overview of basic best practices in digital marketing strategy from one of Australia’s top experts in online business growth. Topics include SEO/SEM basics, PPC/Paid Advertising, Social Media, and Content Strategy.
5. Intro to Social Media Marketing:
In a day and age where people connect using their mobile devices, it’s essential that you understand social media marketing. If you’re responsible for managing your company’s online presence, consider enrolling in Harvard University’s course on how to manage social media marketing. Not only will you learn how companies are leveraging these networks, but you can also learn how to use these same tools to promote your own business or organization
6. A Crash Course in Content Marketing from Copyblogger Media:
Content marketing is a powerful way to connect and convert new customers online. Copyblogger Media, one of our go-to sources for all things content marketing, offers courses that are both free and paid—so you can choose your level of commitment.
7. Getting Started in Email Marketing:
If you’re looking to get into email marketing but aren’t sure where to start, consider taking a look at HubSpot Academy’s Getting Started in Email Marketing course. This introduction-level training is perfect for beginners and will introduce you to all of the essentials of creating email campaigns that generate results. (And since it’s free, there’s really no excuse not to check it out!)
8. Facebook Advertising Strategy Blueprint from Firestork Academy:
Facebook has dominated social media marketing, so if you want to keep up-to-date on what’s happening in your industry, you need to be paying attention. Facebook offers numerous ads and targeting options, making it perfect for reaching niche audiences. Firestorm Academy offers a Facebook Advertising Strategy Blueprint course that will help get you started with Facebook ads. It includes six modules that cover everything from planning and launching your campaign all the way to analyzing and reporting on its effectiveness.
9. Facebook Advertising Training course from Firestork Academy:
Facebook’s advertising platform makes it easy to market your products and services online, as well as track performance, measure demographics, and more. Facebook’s advertising platform is free; training on how to use it effectively can be pricey—but Firestork Academy’s course on Facebook Advertising could be just what you need.
10. Twitter for Businesses and Entrepreneurs:
Twitter is a goldmine for entrepreneurs. It’s free, it’s fairly simple to use, and it works like a charm when it comes to promoting your business. If you’re not familiar with how Twitter works, or even if you are, Carpenter has created an amazing course on Twitter. You won’t regret purchasing it because he goes through everything step-by-step in order to make sure you understand how everything works and get your profile set up correctly.
11. Effective Webinar Secrets From Big Brands:
A webinar is a live seminar that you can conduct from your computer or even from your mobile phone. The best thing about webinars is that they are interactive, they help your business expand its reach while allowing you to connect better with customers. If you’re looking for ways how to effectively use webinars, then look no further than Firestork Academy’s Effective Webinar Secrets!
12. How to Optimize Your YouTube Channel For Video Marketing:
If you’re into video marketing, then YouTube is certainly a valuable platform that you should invest time and energy into. And while there are countless ways that marketers can effectively use YouTube to reach their audience, it’s important to keep in mind that like any other platform, if done incorrectly it can turn out disastrous. To help guide marketers looking for success on YouTube here are some helpful tips from Firestork Academy.