15 Banner Ad Design Tips To Get More Clicks


If you want to increase your online traffic with banner advertisements, you might be wondering, “How can I design a website banner ads that people will want to click on?”

The application of basic design rules to the systematic design of great banner adverts is the subject of web banner design. We’ve compiled all of the knowledge you’ll need to create excellent web banner designs in this guide.

What is Web Banner Design?

Web banner design is one of the most commonly used types of internet marketing, and it comes in many shapes and sizes. The goal of web banner design is to make the most clickable banner ads possible.

Banner ads are pictures that advertise a product or brand and link to the advertiser’s website and are embedded on web pages. They’re used by most businesses in some form or another since they’re a cost-efficient, measurable, and effective way to raise brand awareness.

How Do You Design Great Banner Ads?

So, how can you design and build web banner advertising that gets people to click on them? The following is a list of banner ad design recommendations and general rules.

  1. Use the Most Effective, Standard Banner Sizes

The most effective standard banner sizes, as per Google Adsense, are:

  • 728×90px — Leaderboard
  • 300×600px — Half Page
  • 300×250px — Medium Rectangle
  • 336×280px — Large Rectangle
  1. Place your Banner Ads Correctly

Get a space on a website where your design will be prominently displayed above the fold and next to the page’s primary content.

  1. Maintain Hierarchy or Order

The appropriate balance inside each ad is important in banner ad design, so keep an eye on your order. Banner ads that work are intended to raise brand awareness and attract visitors to your website.

  1. Keep it Simple

Keep the text and images as simple as possible. Viewers merely give your web banner ad a quick look.

  1. Use Buttons Appropriately

Depending on the type of banner, keys or buttons will often boost the click-through rate (CTR) of your advertisement. If you’re going to use them, try putting them after your copy on the lower right side in (attractively) vivid colors. Always keep them the same throughout all of your adverts.

  1. Have a Clearly Defined Frame

The focus of people’s attention is naturally directed to a subject within a frame. Banner ads with a clearly defined frame and visuals that extend to the box’s edges are more effective. If your ad is white, a 1-pixel gray border surrounding it is standard procedure.

  1. Make Your Text Instantly Readable


Differentiate the sizes of your headline and body copy.

All content should be no more than four lines long.


Unless there’s a disclaimer or copyright notice, use cursive/script typefaces, extremely thin font weights, all uppercase copy, or font sizes smaller than 10 pt.

  1. Use Animation

Animated web banner advertising outperforms static advertisements and can be quite effective in website banner design, but they must not detract from the message of your advertisement.

  1. Complement, but Stand Out

You’re more likely to gain your readers’ confidence if your ad visually fits with the sites where it’s featured.  However, make sure it doesn’t blend in too much. Banner advertisements must always be visible and clickable.

  1. Be Consistent with Your Brand

Your banner ad will direct visitors to a landing page with your offer.

  1. Instill a Sense of Urgency

Use contrasting, bright colors to give the text a sense of visual urgency. Advertisements on banners aren’t necessarily designed to be subtle.

  1. Use Imagery Well only When you Need It.

Select graphics and photos that match your messaging while also being closely connected to your goods. There are no abstract concepts to be found here. Don’t have the funds to hire a professional photographer or a supermodel? Purchase a low-cost stock photo license. There are millions of excellent ones available. Even better, use designer-created original images or graphics.

  1. Choose Appropriate Colors

Every color has a different meaning, so think about the feelings you want to provoke in your audience while choosing colors. The color of your banner ad will be the first thing a visitor notices.

  1. Keep your File Sizes Small

However, according to Google Adwords, the smaller the file size, the better it will be. It should be around 150 kb. Your ad must load quickly on a page so that people do not scroll down and skip it.

  1. Use the Correct file Formats

Your working deliverables will be JPG, PNG, GIF, or HTML5 files. Your designer will often deliver JPG, PNG, or GIF files in Adobe Illustrator or Photoshop, or HTML5 files in Google Web Designer or Adobe Animate.

Final Notes

That concludes the discussion. These are only some banner ad design principles; creating truly outstanding, high-performing advertising requires a lot more.

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